martes, 11 de septiembre de 2012

Ask about the budget

A few days ago Mule's Mike Monteiro published a post titled, "Why I Need to Know Your Budget."

"Not everyone knows what their budget is. And that's ok. It just means we'll discuss a few options. Some below your price range, some above. It'll take a little longer.

"But if you know what your budget is; let us know. It'll save us all from having to look at everything on the [car] lot."

You should read the full story.

Dodge St Regis hood ornament
Photo credit: Dodge St Regis hood ornament

Some clients will say they don't know, perhaps because they're unsure if the figure they have in mind is suitable. For times like these here's a tip from Carlos Segura, founder of Chicago-based Segura Inc.

"When clients tell you they don't have a number say, 'Oh, ok. So a $100,000 solution would work for you?' They'll quickly come back… 'Oh no, probably something more around $30K.' Bingo: That's the budget."

The sooner we talk to prospective clients about money, the less time wasted for both parties.

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