The making of L’Odyssée de Cartier

The new Cartier advertisment, L'Odyssée, has had more than 12M views on YouTube since it was uploaded on February 28th. (After pressing play, be sure to increase video quality and go full screen.)

"Bruno Aveillan celebrates 165 years of Cartier in his latest short film L'Odyssée de Cartier. In the brand's most epic and sumptuous spot to date, the viewer is taken on a journey that follows the iconic Cartier panther from the Grand Palais in Paris through magnificent moments and locations throughout time."

Comparatively few people (about 12K) have watched the behind the scenes video — something I found much more interesting.

Interviewed in the "making of" are director Bruno Aveillan and music composer Pierre Adenot.

"It was clear that we had to shoot the film with a real panther from start to finish."
— BRUNO AVEILLAN

The role of the panther was played by three young panthers, Cali, Tiga and Damou. All took turns playing the part throughout the shoot. The big cats were taken to locations in France, Italy and Spain.

For the theme music Pierre Adenot conducted an 84-piece orchestra comprising string, percussion and wind sections, harp and piano. It was recorded in London's Abbey Road Studios.

Graphic design and development: Marcel, Paris
Director: Bruno Aveillan
Production: Wizz Quad
Score: Pierre Adenot
Animal handler: Thierry Le Portier

Official L'Odyssée de Cartier website.

I won't guess the budget. Let's just say it was a lot.

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Related posts on David Airey dot com

• Banksy on advertising (10)
• Online advertising earnings (28)
• Advertising on blogs (30)
• You don't always need to show the product you're selling. (34)
• Best use of a shop window postcard space (18)

Archived under Advertising.

The making of L’Odyssée de Cartier

The new Cartier advertisment, L'Odyssée, has had more than 12M views on YouTube since it was uploaded on February 28th. (After pressing play, be sure to increase video quality and go full screen.)

"Bruno Aveillan celebrates 165 years of Cartier in his latest short film L'Odyssée de Cartier. In the brand's most epic and sumptuous spot to date, the viewer is taken on a journey that follows the iconic Cartier panther from the Grand Palais in Paris through magnificent moments and locations throughout time."

Comparatively few people (about 12K) have watched the behind the scenes video — something I found much more interesting.

Interviewed in the "making of" are director Bruno Aveillan and music composer Pierre Adenot.

"It was clear that we had to shoot the film with a real panther from start to finish."
— BRUNO AVEILLAN

The role of the panther was played by three young panthers, Cali, Tiga and Damou. All took turns playing the part throughout the shoot. The big cats were taken to locations in France, Italy and Spain.

For the theme music Pierre Adenot conducted an 84-piece orchestra comprising string, percussion and wind sections, harp and piano. It was recorded in London's Abbey Road Studios.

Graphic design and development: Marcel, Paris
Director: Bruno Aveillan
Production: Wizz Quad
Score: Pierre Adenot
Animal handler: Thierry Le Portier

Official L'Odyssée de Cartier website.

I won't guess the budget. Let's just say it was a lot.

Subscribe to new posts via RSS or email. Follow on Twitter.

Related posts on David Airey dot com

• Banksy on advertising (10)
• Online advertising earnings (28)
• Advertising on blogs (30)
• You don't always need to show the product you're selling. (34)
• Best use of a shop window postcard space (18)

Archived under Advertising.

GPP 2012 #8

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The snooper state, Tory/LibDem version

The Samizdata people are a bunch of sinister and heavily armed globalist illuminati who seek to infect the entire world with the values of personal liberty and several property. Amongst our many crimes is a sense of humour and the intermittent use of British spelling.

We are also a varied group made up of social individualists, classical liberals, whigs, libertarians, extropians, futurists, 'Porcupines', Karl Popper fetishists, recovering neo-conservatives, crazed Ayn Rand worshipers, over-caffeinated Virginia Postrel devotees, witty Frédéric Bastiat wannabes, cypherpunks, minarchists, kritarchists and wild-eyed anarcho-capitalists from Britain, North America, Australia and Europe.

The Samizdatistas are:

Editors
Principal contributors
Contributors
Resting Contributors

Samizdata.net editors are God and God moves in mysterious ways. If you have an article, comment, rant or smart-arse rejoinder that you would like to contribute to Samizdata.net, e-mail it to us and we might publish it suitably edited. Or not.

Teachers and legislation

The Samizdata people are a bunch of sinister and heavily armed globalist illuminati who seek to infect the entire world with the values of personal liberty and several property. Amongst our many crimes is a sense of humour and the intermittent use of British spelling.

We are also a varied group made up of social individualists, classical liberals, whigs, libertarians, extropians, futurists, 'Porcupines', Karl Popper fetishists, recovering neo-conservatives, crazed Ayn Rand worshipers, over-caffeinated Virginia Postrel devotees, witty Frédéric Bastiat wannabes, cypherpunks, minarchists, kritarchists and wild-eyed anarcho-capitalists from Britain, North America, Australia and Europe.

The Samizdatistas are:

Editors
Principal contributors
Contributors
Resting Contributors

Samizdata.net editors are God and God moves in mysterious ways. If you have an article, comment, rant or smart-arse rejoinder that you would like to contribute to Samizdata.net, e-mail it to us and we might publish it suitably edited. Or not.

15 Cool Facebook brand timelines: Burberry, Spotify and Arsenal

Although individuals have had the chance to access the Facebook timeline for some time now, it's only in the past few days that brands and pages have been forced to make the switch to the new layout. So who's rocking the new timeline in style?

We've been hearing about "timeline this" and "timeline that" since Mark Zuckerberg first outlined plans for the new layout back at the f8 developers conference, but at the time no one was certain whether cover photos and Tumblr-style boxes would be making their way to brand pages too. Well now that's all changed and every page, from your local yoga club to Coca Cola is trying to make it work for them.

There are lots of great examples of brands using the timeline, whether they've added a great cover and more photos that make the page look awesome, or they've filled in information dating way back to tell you more about their history.

So here are a few of the coolest, from fashion brands to bakeries to football clubs, and don't forget to let us know which is your favourite too.

Into fitness and health gadgets? Check out our new site, Connected Health

Check out the best iPhone 4 accessories here ,

The future of fMRI

Nature has an article looking at the future of fMRI brain scanning in light of its long-lasting hype and recently discovered problems.

Brain scanning has become massively popular both in the scientific community and in the media, in great part because the pictures it produces seem quite intuitive: images of the brain with colours on it which apparently represent neural activity when we're doing something.

However, the current situation with fMRI is nicely but inadvertantly captured in the article:

It has turned psychology "into a biological science", says Richard Frackowiak…

[two sentences later]

Perhaps the biggest conundrum in fMRI is what, exactly, the technique is measuring.

fMRI has indeed turned much of psychology into a biological science but it hasn't really given us a fundamentally deeper understanding of neuropsychology largely due to the measurement problem.

Recent revelations that fMRI studies are not as reliable as we thought and that some common ways of analysing data may be flawed have made many people question the utility of the technique – or at least, many of the past studies that may not have been well controlled.

The Nature article looks at where the science will go next, although I can't help thinking that if it became less expensive the gloss would rub off – and then at least we could assess it a little more reasonably.

Sadly, scientists are no less attracted to bling.
 

Link to Nature article 'Brain imaging: fMRI 2.0?