In August I featured the Fruita Blanch brand identity on Identity Designed.
Today, Albert Estruch from Atipus (the Barcelona-based studio behind the Fruita Blanch work) got in touch to give-away an early Christmas present — a free download of the Blanch font-family.
"Blanch is a display typeface for the 'Fruita Blanch' brand, a family-run company which, for four generations, has dedicated itself to the cultivation and marketing of sweet fruits.
"This typeface family came about from a search for a traditional font with a contemporary feel which reflected the Blanch products; artisanal recipes, adapted to our modern times.
"This is a modular typeface family halfway between a 50s style sans serif and the range of numerical characters which most labelling machines use. These are seemingly contrasting concepts which lend themselves to the creation of an atypical font. The Blanch typeface family is comprised of 6 different font weights; 3 condensed weights and 3 caps weights. They are: Blanch condensed, Blanch condensed inline, Blanch condensed light, Blanch caps, Blanch caps inline, and Blanch caps light."
Get the TrueType font family by downloading this ZIP:
http://www.atipus.com/tipoblanch.zip (1.4MB)
Thanks, Atipus. Already installed. Very nicely done.
Check the Fruita Blanch application on Identity Designed.
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