Only America could host the idea of having a commercial about a commercial. And that's exactly what VW have done in the build-up to the Super Bowl, which of course, is more of a marketing showreel than an actual sporting event.
Hell. American Football is barely a sport in itself. Ostensibly, it's two teams of androids running at each other screaming. What's not to like?
Anyway, the commercial about a commercial features a squad of dogs all in Star Wars garb and together, they sing a very familiar tune. Click over the jump to watch it. And no, we're not getting paid for this.
Last year, we saw VW flogging their Passat with an advert called 'The Force' which showed a little Vader trying to use his powers around the house.
The company behind that have come up with another Star Wars themed commercial and George Lucas obvious doesn't mind coining it in for zero work. So how do you top Mini Vader? DOGS. And VW stuck out a teaser for the upcoming VW Super Bowl commercial.
And Super Bowl ads are not to be sniffed at. This year, companies are paying an average of $3.5 million for 30 seconds of advertising time in the big game (which is on February 5th).
But you don't care about that.
You want to see a bunch of dogs dressed in Star Wars outfits singing a song don't you? Keep an eye out for the AT-AT. Absolute show stealer.
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