My book will be aimed at those who are thinking of, or who have started their own design business. The title I wish I'd read a few years ago (although I know I'm going to learn a lot writing this one).
It was going to be called The Business of Design, but it's already published. Then Nikki suggested Business Designed to tie-in with Identity Designed. Great idea, but someone's sitting on the domain and my purchase request led to nowt.
Then Bernadette pitched in with these two ideas:
- Working in Design
- The Design Startup
I've registered both .coms, so it's down to one of those, along with the likely subtitle of, "Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business."
I ran both names past Blair, who suggested that Working in Design may lead to confusion about the target market. It could imply design employment, as opposed to self-employment. Fair point. Nikki liked both, but thought The Design Startup could imply I had some unique product or service to sell, which wouldn't be ideal. Another fair point. She said Peachpit's salespeople would love Working in Design.
Which do you prefer?
Keep in mind they'll appear alongside the provisional subtitle.
1/ Working in Design: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
2/ The Design Startup: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Bernadette kindly pitched an alternative subtitle, too, with optional word in brackets: "Everything You Want to Know About Starting and Running a (Successful) Design Business."
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